Steps up Sales Efforts to Educate Houston Hispanic Residents about Cleaner Electricity

AUSTIN, Texas — April 23, 2008 — Austin, Texas-based Green Mountain Energy Company is broadening its sales and marketing efforts to reach and educate Hispanic residents in the Houston-metropolitan area about pollution-free electricity. Green Mountain, Texas’ only retail electric provider dedicated to cleaner energy is launching its first Spanish media campaign this week.

Advertising Campaign
Green Mountain is launching its first advertising campaign to target Hispanic Houston residents. The campaign consists of local radio and television ads throughout the area. The Spanish TV and radio ads, which began running the week of April 21, are an introduction to Green Mountain and educate consumers about the benefits of clean energy. Additionally, there will also be billboards targeted to Hispanics residential customers.

Sales Efforts
Additionally, to better reach Houston’s Spanish speaking residents, Green Mountain implemented a dedicated-toll free number that is staffed by bilingual sales representatives — 1-888-9-VIENTO (1-88-984-3686). The company also developed a Spanish web site to explain the benefits of pollution-free electricity. To visit the web site, click here.

Green Mountain was the first retail electric provider in Texas to offer renewable energy when electricity competition began in 2001. The company has been serving Texas residential and business customers for seven years with electricity products that are significantly cleaner than typical system power in Texas.

“Green Mountain Energy Company expanded its sales and marketing efforts to reach Hispanic customers after experience and research showed us that they are concerned about the environment and want to help make a difference,” said Paul Markovich, senior vice president of Residential Services, Green Mountain Energy Company. “We also know that continuing to spread the word about the benefits of cleaner electricity is critical since most people don’t know that electricity production is the leading cause of industrial air pollution in the U.S.”

The majority of electricity generated in the United States is made by burning pollution-causing fossil fuels such as coal. And the average home, because of its electricity use, causes more carbon dioxide (CO2) emissions than the average car.

“Switching to Pollution Free^SM electricity from Green Mountain is one of the easiest and most significant ways for Houston residents to reduce a household’s share of CO2 emissions,” added Markovich.

Green Mountain Clean Electricity Products
Green Mountain offers the following clean electricity products at competitive rates to Houston area residential customers:

• Pollution Free^SM — The Pollution Free product is clean electricity generated from wind and water. A customer on this product, with an average monthly usage of 1,000 kilowatt-hours (kWh) over one year, could help avoid about 1,700 pounds of CO2 emissions, equivalent to over 2,000 miles not driven in a year.


• Pollution Free^SM Reliable Rate — With Pollution Free — Reliable Rate, customers can lock in their rate for 12 months¹.

Sign Up
There are three easy ways for customers to sign up for pollution-free electricity from Green Mountain:

1. By Phone — English, 1-866-GREEN TX (1-866-473-3689); Spanish, 1-888-9-VIENTO (1-888-984-3686).



2. On the Web — Green Mountain’s Web site, www.greenmountain.com



3. In Person — Green Mountain has sales representatives throughout Houston at local festivals, fairs and entertainment events, as well as in front of retail stores to offer easy enrollment and answer questions about clean electricity.

Green Mountain has a regional sales office in Houston.

About Green Mountain Energy Company
Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers and businesses the choice of cleaner electricity products using renewable sources such as wind, water and solar that help reduce the amount of carbon dioxide (CO2) emitted into the air. Green Mountain customers have collectively helped avoid over 4.1 million tons of CO2 emissions .

¹ The per kilowatt-hour energy charge is a fixed rate that will not change for the initial term of the agreement, except as a result of changes in laws or regulatory or Electric Reliability Council of Texas charges or fees.