| Green Mountain Energy Company Launches First Marketing Campaign in Round Rock & Pflugerville |
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Steps up Sales Efforts to Educate Central Texas Residents about Cleaner Electricity
AUSTIN, Texas — April 16, 2008 — Austin, Texas-based Green Mountain Energy Company is broadening its sales and marketing efforts to reach and educate Round Rock and Pflugerville residents about pollution-free electricity. Green Mountain, Texas’ only retail electric provider dedicated to cleaner energy is launching a new media campaign in April. Additionally, the company recently expanded its sales efforts in Central Texas. Advertising Campaign Green Mountain is launching its first advertising campaign to target Round Rock and Pflugerville residents. The campaign consists of television and newspaper ads, as well as billboards throughout the area. The newspaper ads, which begin running in local papers on Tuesday, April 15, are an introduction to Green Mountain and educate consumers about the benefits of clean energy. The TV spots appear on local cable stations. Sales Efforts Green Mountain recently increased its sales presence in Round Rock and Pflugerville. The company’s direct sales efforts include door-to-door canvassing and tabling at local retailers in Round Rock such as HEB Grocery Stores (Palm Valley Blvd. and Louis Henna Blvd.) and Hastings Entertainment, Inc. (Interstate 35 South). Green Mountain was the first retail electric provider in Texas to offer renewable energy when electricity competition began in 2001. The company has been serving Texas residential and business customers for seven years with electricity products that are significantly cleaner than typical system power in Texas. Initially the company’s marketing and sales efforts were concentrated mostly in the Dallas and Houston metropolitan areas. “Green Mountain Energy Company expanded its sales and marketing efforts to Central Texas after experience and research showed us that residents here are concerned about the environment and want to help make a difference,” said Paul Markovich, senior vice president of Residential Sales, Green Mountain Energy Company. “We also know that continuing to spread the word about the benefits of cleaner electricity is critical since most people don’t know that electricity production is the leading cause of industrial air pollution in the U.S.” The majority of electricity generated in the United States is made by burning pollution-causing fossil fuels such as coal and oil. And the average home, because of its electricity use, causes more carbon dioxide (C02) emissions than the average car. “Switching to Pollution Freesm electricity from Green Mountain is one of the easiest and most significant ways for Round Rock and Pflugerville residents to reduce a household’s share of C02 emissions,” added Markovich. Products Green Mountain offers the following clean electricity products at competitive rates to Round Rock and Pflugerville residential customers:
Sign Up There are three easy ways for customers to sign up for pollution-free electricity from Green Mountain:
About Green Mountain Energy Company Green Mountain, the nation’s leading provider of cleaner energy and carbon offset solutions, began in 1997 with a simple idea: “to change the way power is made.” The company offers consumers and businesses the choice of cleaner electricity products using renewable sources such as wind, water and solar that help reduce the amount of carbon dioxide (CO2) emitted into the air. Green Mountain customers have collectively helped avoid over 3.3 million tons of CO2 emissions . # # #
1 The per kilowatt-hour energy charge is a fixed rate that will not change for the initial term of the agreement, except as a result of changes in laws or regulatory or Electric Reliability Council of Texas charges or fees. |
