|Chameleon Cold-Brew Purchases Carbon Offsets from Green Mountain Energy Company|
|Thursday, 21 July 2011 13:00|
Austin-based organic coffee company partners with Green Mountain Energy Company to offset its carbon impact from shipping
AUSTIN, Texas –Chameleon Cold-Brew, a newly established organic coffee company, announced today it is purchasing carbon offsets from Green Mountain Energy Company, the nation’s leading competitive retail provider of cleaner energy and carbon offsets. The two companies will team up to offset the carbon impact of shipping Chameleon Cold-Brew’s organic coffee to customers.
As a company that uses only 100 percent organic, fair trade Arabica beans and filtered water to create its cold brew coffee, Chameleon Cold-Brew is dedicated to conducting its business as a responsible steward of the earth. Chameleon Cold-Brew will purchase the amount of carbon offsets necessary to balance out the emissions created from shipping its coffee to mail-order customers.
“We’re excited to work with Green Mountain Energy Company, an innovative and market leading partner, to find ways for our small start-up business to be environmentally responsible, said Chris Campbell, Co-Founder of Chameleon Cold-Brew. “Using the offsets purchased through Green Mountain allows Chameleon Cold-Brew to affordably meet customer demands for our coffee in regions outside of Central Texas while staying true to our sustainability principles.”
Green Mountain first began selling carbon offset products to commercial businesses in 2006 and has since provided carbon reduction solutions to commercial clients nationwide. “Green Mountain is a company founded on the environmental mission to change the way power is made,” said Scott Martin, vice president of Green Mountain’s Commercial Division. “We are excited to work with another Austin-based company that is committed to sustainability.”
By purchasing the carbon offsets, Chameleon Cold-Brew will offset an estimated 165 pounds of carbon dioxide (CO2), a harmful greenhouse gas that leads to global warming, for each 20 shipments. This offset is equivalent to taking 5 cars off the road for one day or the amount of CO2 absorbed by 10 trees in one year.
About Green Mountain Energy Company
Green Mountain, the nation’s leading competitive retail provider of cleaner energy and carbon offset solutions, was founded in 1997 to “change the way power is made.” The company is the longest serving green power marketer in the U.S. Green Mountain offers consumers and businesses the choice of clean electricity products from renewable sources, such as wind, as well as a variety of carbon offset products. Green Mountain’s largest customer is the “world’s most famous office building,” the Empire State Building in New York City. Green Mountain customers have collectively helped avoid over 11.3 billion pounds of CO2 emissions. As a wholly owned subsidiary of NRG Energy (NYSE:NRG), Green Mountain is back by one of the nation’s largest renewable power producers. For more information, visit GreenMountain.com.
Chameleon Cold-Brew is handcrafted in Austin, Texas by a small group of dedicated coffeenistas and entrepreneurs. First founded in 2010 with the goal of bringing the high quality and convenience of cold-brewed coffee to the masses, Chameleon brews each batch low and slow for more than 24 hours at a controlled temperature to produce a super smooth, extra caffeinated coffee with less acid and bitterness than traditional hot-brewed coffees. Chameleon only uses 100% organic, Fair Trade Arabica coffee beans and filtered water. Today, Chameleon ColdBrew remains committed to building the Chameleon brand locally and maintaining its Austin roots while growing beyond the bounds of Central Texas. Find Chameleon Cold-Brew on the web at www.chameleoncoldbrew.com.